Amazon says that Urban Fantasy writers are my competitors.
That I can’t review their products, because obviously I’m biased because I sell a competing product.
That I would be bonkers to give my readers a list of 100 books by other authors that are all $1 or less.
Which I do. Gladly.
Find a book you love. Find an author you love. Dude. Find an author you love more than me. All of these things are great.
Because Bella Forest is not my competitor.
The Avengers are.
I, Zombie is.
Because you work. You have a family. You have a household that must be vacuumed and mowed and painted. You have no more than X hours any given day that you use to entertain yourself, and the things that you spend those hours on (and to a lesser degree, the things that you spend those dollars on) are the things that edge out reading one of my books, not the fact that you know about a bunch of authors whose stuff is kind of like mine and you can’t wait to read.
If you read, and if you find that when you read, you find things that you really, really enjoy, books stand a chance of winning out over Arrow and Deadpool. If you never really enjoy reading, and if you tend to roam around and never find a group of authors whose work you love, you’re going to quit reading. And then it doesn’t matter how much you love my work, you’re going to get caught up in NCIS reruns and you’re going to get a rewards card at the AMC and you’re going to miss my next release. And then you’re going to forget about me entirely.
I think that the indie writer revolution has made books newly competitive in an era of Netflix and 3-D movies, because there are *so many*. It means that you have to know where to find the ones that you like, but so many indie authors are publishing two, three, four, or even more books a year. As you find writers you love, odds get better and better that they’re going to have a lot of books to read, and you are going to keep looking for books. In the meantime, I’m going to write and release more, and it’s my hope that as you continue to meet authors you love, I stay up high enough on the list that you’ll keep reading my stuff, too.
But these aren’t my competitors.
They’re my co-conspirators, and we’re trying to get you so addicted to our work that you never, ever leave.